Wednesday, February 15, 2012

11:55 AM - No comments

Urban Language Myths

Aoccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn't mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are at the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. 

That the order of letters within words is relatively unimportant to reading comprehension -- as long as the first and last letters are in their proper places -- seems to be self-evident, as demonstrated by the ability of nearly everyone who reads this item to understand it. (Link to Cambridge discussion)

But encountering the paragraph raises a deeper issue. The exercise calls the process of reading into question.What implications does this have for our understanding of how we read pictures, movies, commercials, conversations and other texts?

 The Advertising Apocrypha

Since we don't consciously account for everything we see, subliminal messages can be used to get us to read between the lines -- and even between the words.

SNOPES - Investigates Urban Language Myths


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